Getting found 路 July 27, 2026
The five things people actually want from your website
Nobody is asking for an animated intro. They want the menu, the prices, the hours, the address and a way to order. Everything else is decoration.
Ask a room full of owners what customers want from a restaurant website and the list comes back short every time. It is worth writing down, because most of the money spent on restaurant websites goes on things that are not on it.
The menu, as a real page
Not a PDF. A PDF does not zoom properly on a phone, it takes a moment to open, and search engines read it badly or not at all. If someone has to pinch and drag to find out whether you do a vegetarian option, they have already opened another tab.
The prices, before they decide
Hiding prices does not raise the average ticket. It loses the visit. People are deciding between you and two other places, and the one that answers the question wins the evening.
The hours, including the ones you are closed
This is the single most looked-up thing about any restaurant, and the one most often wrong online. A holiday you forgot to update sends someone to a locked door, and that person tells other people.
Where you are, and where to park
Address, a map, and a line about parking if it is not obvious. On your own page and on your Google listing, saying the same thing.
A way to act, in one tap
Book a table or order now, visible without scrolling, on the page they are already on. If a site gets visits but no bookings, the problem is almost never that the site exists. It is that nothing on it asks for the order.
And one thing that is not a feature
Speed. A slow, over-designed website loses more customers than no website at all. Everything above should be answered in under two seconds on a phone, on mobile data, outside your restaurant.
KOSIOS builds and runs the whole online side of independent restaurants and hotels: website, commission-free ordering, bookings, QR menu and the advertising that fills them.